Peanut Butter for Skateboarders
Everyone is the best in the world at something. If you don’t feel like you are, reduce your scope. You are probably the best person in the world at making your little brother happy or you could get there with minimal effort. You know his story, his likes and dislikes better than anyone else. Another way to reduce your scope is to look at the intersection of things you care about. Odds are, you won’t become world class at skateboarding or peanut butter individually, but you could monopolize the entire peanut butter for skateboarders market.