When using commerce networks at Citrix, it opened my eyes to “capital flows”. I’m trying to figure out where the money comes in, where it goes, and who it came from.
Capital flows reveal incentives: why people do what they do. Why do people go to work? To collect salaries. Where do salaries come from? Revenues. Where do revenues come from? Sales. How do you buy something? Someone sells it to you, etc. It can be a really fun (or terrifying) rabbit hole to follow.